Company research
Structured analysis that explains a company, its market setting and the strategic mechanisms behind the headline.
About SmartPlanly
Strategy becomes useful when the reasoning is clear.
We organize company research through established business frameworks, so a broad question becomes an analysis you can inspect, challenge and adapt.
ONE COMPANYSix connected perspectives.
Competition · Environment · Portfolio · Model · Marketing · Position
Porter’s Five ForcesPESTLE AnalysisBCG MatrixBusiness Model CanvasMarketing MixSWOT Analysis
Why we exist
Move from scattered facts to a decision-ready structure.
Strategy work often begins with an empty page, disconnected sources and a framework that is easy to name but difficult to apply. SmartPlanly gives that work a practical starting point.
Each resource connects company-specific information to a clear analytical lens. The goal is to show how the evidence relates to the conclusion, while leaving room for the reader to test assumptions and add current information.
What we publish
Two formats. One standard of clarity.
Editable resources
Word and Excel files that help readers organize, discuss and continue their own strategy work.
Six frameworks
Porter’s Five Forces, SWOT, PESTLE, BCG Matrix, Business Model Canvas and Marketing Mix.
Editorial method
The conclusion must be easier to audit than the layout is to admire.
Every page should define its question, distinguish evidence from judgment and state the limits that could change the conclusion.
Define the scope
Name the company, market, period and strategic question.
Organize the evidence
Match sources and observations to the framework they support.
Make the reasoning visible
Explain the mechanism behind each assessment and keep uncertainty explicit.
Review and maintain
Check clarity, consistency and material updates before publication.
Editorial responsibility
Oleksii Ryzhkov
Author and editorial lead
Oleksii defines the research question, reviews the evidence trail, challenges the analysis and takes responsibility for the final editorial judgment.
Material claims should lead to evidence that matches the right entity, period and unit.
Tools may support organization and editing; editorial judgment remains with a named person.
Company coverage does not imply affiliation, endorsement or a favorable conclusion.
Start with the company
Search the library Choose the question that matters.
Search the library and compare six strategic perspectives in one place.