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TELUS Business Model Canvas
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Unlock the strategic blueprint behind a leading telecom: Business Model Canvas insights
Unlock the strategic blueprint behind TELUS with a focused Business Model Canvas that maps customer segments, value propositions, channels, revenue streams and cost structure. This concise analysis reveals how TELUS scales through partnerships, digital services and customer experience to capture market share. Purchase the full editable Canvas in Word and Excel for in‑depth, actionable insights and benchmarking.
Partnerships
Network equipment vendors (e.g., Ericsson, Nokia)
Network equipment vendors like Ericsson and Nokia supply RAN, core and fiber backbone gear for TELUS 5G, LTE and transport networks; joint roadmaps align performance, coverage and upgrade cycles. Co-investment and trials—supporting TELUS’s CAD 2.9B capex guidance for 2024—accelerate SA 5G and network slicing rollouts. Multi-year support agreements reduce downtime and optimize lifecycle costs.
Device and OEM partners (e.g., Apple, Samsung, CPE vendors)
Device and OEM partnerships (Apple, Samsung, CPE vendors) ensure handset and CPE availability that directly drives subscriber acquisition and retention in a market with 88% smartphone penetration in Canada in 2024. Co-marketing and early-access programs accelerate premium plan adoption and higher-margin upsells. Firmware support preserves device-network compatibility and security, while trade-in and financing programs lower churn and boost ARPU.
Cloud and software partners (e.g., Microsoft, Google, AWS)
Cloud alliances with AWS (≈32% market share), Microsoft Azure (≈23%) and Google Cloud (≈11%) power TELUS edge computing, UCaaS, security and analytics, and provide scalable hosting for TELUS Health platforms. Joint go-to-market expands enterprise reach and solution depth, while vendor integration support speeds innovation and shortens client time-to-value.
Healthcare ecosystem (EMR vendors, pharmacies, payers, providers)
TELUS Health’s partnerships with EMR vendors, pharmacies, payers and providers expand data connectivity across Canada (population ~38M), driving broader service footprint and care access. Interoperability agreements improve care coordination and outcomes through shared records and workflows. Revenue-sharing and transaction models align incentives, while joint compliance efforts ensure privacy and regulatory adherence (Canada health spend ~12.8% of GDP, OECD 2022).
- Data reach: national scale (~38M population)
- Interoperability: shared EMR workflows
- Commercials: revenue-share and transaction fees
- Compliance: joint privacy/regulatory controls
Content and channel partners (media rights, resellers, MVNOs)
Content deals boost TELUS TV and streaming bundles, enhancing ARPU and churn control; TELUS reported over 11 million wireless subscribers in 2024, strengthening bundle reach. Resellers and MVNOs extend niche market coverage while wholesale agreements monetize excess network capacity. Co-branded promotions with media and resellers lower customer acquisition cost and speed uptake.
- Content deals: larger bundles, higher ARPU
- Resellers/MVNOs: niche reach expansion
- Wholesale: network monetization
- Co-branded promos: improved acquisition efficiency
CAD 2.9B fuels 5G; >11M subs, 88% smartphones
Network, device, cloud, content and health partners underpin TELUS scale: CAD 2.9B capex guidance for 2024 drives 5G/RAN rollouts; 2024 wireless base >11M and 88% smartphone penetration support ARPU and bundles; cloud alliances (AWS 32%, Azure 23%, GCP 11%) and TELUS Health integrations extend enterprise and care reach across Canada (~38M).
| Partnership | Key metrics | Impact |
|---|---|---|
| Network | CAD 2.9B 2024 capex | 5G coverage, lower downtime |
| Devices | >11M subs, 88% smartphone | ARPU, retention |
| Cloud | AWS32%/Azure23%/GCP11% | Scale, edge services |
| Health | Canada ~38M, health spend 12.8% GDP | Interoperability, revenue share |
What is included in the product
Detailed Word Document
A comprehensive TELUS Business Model Canvas outlining customer segments, channels, value propositions, revenue streams, key activities, resources, partners, cost structure and customer relationships with real-world operational insights, competitive advantages, SWOT linkage and polished narratives for investor presentations and strategic decision-making.
Customizable Excel Spreadsheet
High-level, editable TELUS Business Model Canvas that quickly identifies core components and relieves planning pain by condensing strategy into a shareable one-page snapshot for teams and boardrooms.
Activities
5G and fiber network deployment and optimization
Plan, build and upgrade nationwide RAN, transport and access networks, backed by CAD 3+ billion annual network investment in 2024 to expand 5G and fibre reach.
Optimize coverage, capacity and latency using analytics and SON, improving throughput in high-traffic zones while executing spectrum refarming and densification.
Maintain resilience and disaster recovery readiness across core and edge sites to ensure continuity for ~18 million customer connections and enterprise SLAs.
Customer acquisition, care, and retention
Run omnichannel sales, onboarding and billing operations to serve over 18.5 million customer connections (2024), integrating online, retail and B2B channels. Provide 24/7 support across chat, phone and field service with centralized CRM. Use CRM and AI to personalize offers and reduce churn. Manage loyalty and trade-in programs to lift customer lifetime value.
Product and platform development (consumer, enterprise, health)
Design bundled consumer offerings across wireless (10.2 million subscribers), internet, TV and smart home services while investing CAD 5+ billion in network and platform capex in 2024. Build managed services, security and cloud solutions for enterprises, scaling from SMB to large accounts and targeting mid-market growth. Enhance TELUS Health platforms—EMR, ePrescribing and benefits—serving over 14 million people in 2024. Iterate products via user feedback loops and regulatory compliance updates.
Regulatory, spectrum, and cybersecurity management
- Engage regulators on licensing, competition, compliance
- Plan spectrum purchases and auction bids
- Operate SOC, monitoring, incident response
- Perform audits, privacy controls, reporting
Marketing, partnerships, and ecosystem orchestration
TELUS drives growth through integrated brand campaigns and performance marketing that support its CAD 16.6 billion 2024 revenue, optimizing digital channels to improve acquisition and ARPU.
It manages OEM, cloud (Microsoft, Google Cloud) and content alliances to scale solutions, while structuring wholesale and MVNO deals to expand reach and margin.
Coordination of joint solutions and co-selling motions with partners accelerates enterprise sales and cross‑sell across telecom and health verticals.
- Brand & performance marketing: CAD 16.6B revenue (2024)
- OEM/cloud/content alliances: Microsoft, Google Cloud
- Wholesale/MVNO structuring: carrier expansion
- Joint solutions & co-selling: enterprise acceleration
CAD 3B+ for 5G and fibre, serving ~18.5M connections and CAD 16.6B revenue
Plan, build and upgrade nationwide RAN, transport and access networks with CAD 3+ billion annual network investment in 2024 to expand 5G and fibre.
Operate omnichannel sales, billing and 24/7 support for ~18.5 million connections, using CRM and AI to personalize offers and reduce churn.
Deliver enterprise cloud, security and TELUS Health for 14 million people, partnering with Microsoft and Google Cloud and supporting CAD 16.6 billion revenue (2024).
| Metric | 2024 |
|---|---|
| Network capex | CAD 3+B |
| Total capex | CAD 5+B |
| Revenue | CAD 16.6B |
| Connections | ~18.5M |
| Wireless subs | 10.2M |
| TELUS Health reach | 14M people |
What You See Is What You Get
Business Model Canvas
The TELUS Business Model Canvas you’re previewing is the actual deliverable, not a mockup or sample, and shows the same content structure you’ll receive after purchase. When you complete your order, you’ll get the full document—formatted and ready-to-edit in Word and Excel—exactly as seen here. No placeholders, no surprises: ready for presentation, analysis, and implementation.
Resources
Spectrum licenses and rights-of-way
Low-band (<1 GHz), mid-band (1–6 GHz) and high-band (>24 GHz) licenses underpin TELUS coverage and capacity; these scarce, ISED-regulated assets create durable competitive advantage. Rights-of-way secure fiber rollout to homes and enterprises, enabling FTTP scale. A strategic spectrum portfolio supports future services such as network slicing and massive IoT deployments.
5G, fiber, and core network infrastructure
Towers, small cells, fiber backbones and data centers underpin TELUS service quality, with 5G delivering typical latency of 1–10 ms in 2024 and fiber wavelengths commonly supporting 100 Gbps+ on core links. Virtualized cores and orchestration enable rapid service agility and network slicing. Redundancy, peering and geographic diversity drive low latency and scale lowers per-GB costs while enabling wholesale opportunities.
TELUS Health platforms and data assets
TELUS Health’s EMR, pharmacy, benefits and virtual care platforms form defensible IP, strengthened by the CAD 2.9 billion LifeWorks acquisition and serving millions of Canadians; de-identified datasets spanning years fuel analytics and care innovation. Robust privacy and compliance frameworks (PIPEDA, provincial laws) protect trust and enable payer/provider integrations. Network effects accelerate as more providers and payers connect, increasing platform value and stickiness.
Brand, customer base, and distribution footprint
TELUS strong brand equity supports premium pricing and cross-sell, contributing to FY2024 revenue of CAD 17.4 billion; its nationwide reputation also lowers acquisition costs. With over 17 million customer connections in 2024, predictable subscription cash flows stabilize capital allocation. A dense footprint of retail stores, online channels and partner networks ensures market reach, while TELUS Rewards and other loyalty programs drive engagement and retention.
- Brand: enables premium pricing and upsell
- Scale: >17 million connections (2024) → stable cash flow
- Distribution: retail, digital, partners for broad reach
- Loyalty: TELUS Rewards boosts retention
Human capital and partner ecosystem
Engineers, data scientists, clinicians and sales experts drive execution at TELUS, with program management enabling complex rollouts. TELUS leverages partners such as Microsoft and Cisco to expand capabilities quickly and employed over 100,000 people in 2024. Culture and governance align incentives and metrics toward measurable customer outcomes.
- Talent: engineers, data scientists, clinicians, sales
- Program management: complex rollout enablement
- Partners: Microsoft, Cisco, broad vendor network
- Alignment: culture + governance → customer outcomes
Nationwide fiber & 5G, >17M subs, CAD 17.4B
Telus key resources: licensed spectrum and rights-of-way enabling nationwide FTTP and 5G (1–10 ms); fiber, towers and data centers (core 100+ Gbps); TELUS Health platforms + LifeWorks (CAD 2.9B) and de-identified datasets; brand, >17M connections, CAD 17.4B FY2024 revenue, >100,000 employees.
| Resource | Metric | 2024 |
|---|---|---|
| Spectrum | Bands | Low/Mid/High |
| Connections | Subscribers | >17M |
| Revenue | FY | CAD 17.4B |
| Employees | Headcount | >100,000 |
Value Propositions
Reliable, nationwide connectivity with premium performance
Consistent nationwide coverage, high speeds and low latency enable critical use cases across Canada; TELUS sustained multi-billion-dollar investments in 5G and fiber in 2024 to expand capacity and performance. Robust SLAs and built-in redundancy support mission-critical uptime for enterprises. Customers gain measurable productivity and peace of mind from predictable, premium connectivity.
Simplified bundles and savings across services
Integrated wireless, internet, TV and home phone reduce complexity by consolidating services under one provider, supporting TELUS’ scale as reflected in FY2024 consolidated revenue of CAD 18.3 billion.
Bundling unlocks discounts and unified support, driving higher retention and cheaper service delivery per customer through shared infrastructure.
One bill and a single app streamline management for customers, while cross-service perks and loyalty offers increase perceived value and average revenue per user.
Healthcare technology that improves outcomes
TELUS Health in 2024 connects providers, payers and patients through secure platforms, integrating EMR, virtual care and pharmacy tools to reduce administrative overhead and speed care delivery. Its data-driven analytics surface clinical and operational insights to support evidence-based decisions. A compliance-first architecture meets Canadian privacy and health-regulatory standards, reinforcing trust in healthcare settings.
Managed ICT, cloud, and security for businesses
TELUS delivers end-to-end managed ICT, cloud and security services that reduce IT burden and operational risk. Co-delivered solutions with hyperscalers (AWS, Microsoft Azure, Google Cloud) accelerate modernization. Proactive monitoring and 99.99% SLAs ensure high availability while flexible pricing and consumption models align to business needs.
- End-to-end risk reduction
- Co-delivery with hyperscalers
- 99.99% uptime SLA
- Flexible pricing
Exceptional service and community-focused purpose
Human and digital support options resolve issues quickly, backed by TELUS serving about 18.5 million customer connections in 2024 and omnichannel support that reduces average handle time; transparent policies and loyalty benefits (reward programs and clear contracts) foster measurable trust and lower churn; social impact—TELUS has donated over CAD 1 billion to communities since 2000—resonates with customers and strengthens brand advocacy; this blend differentiates beyond price and speed.
- Support: omnichannel + 18.5M connections (2024)
- Trust: transparent policies, loyalty-driven churn reduction
- Impact: >CAD 1B community giving since 2000
- Differentiator: service + purpose over mere price/speed
Nationwide 5G/fiber: CAD 18.3B, 18.5M
Nationwide low-latency 5G/fiber coverage enabled by multi-billion CAD investments in 2024 supports mission-critical enterprise use cases. Bundled wireless/internet/TV reduces complexity and drove FY2024 revenue of CAD 18.3 billion while improving retention and unit economics. TELUS Health integrates EMR, virtual care and pharmacy with compliance-first architecture. Managed ICT with hyperscalers, 99.99% SLA and 18.5M connections (2024) plus >CAD 1B community giving strengthen trust.
| Metric | Value (2024) |
|---|---|
| Revenue | CAD 18.3B |
| Customer connections | 18.5M |
| Network investment | Multi‑billion CAD (5G/fiber) |
| Uptime SLA | 99.99% |
| Community giving | >CAD 1B (since 2000) |
Customer Relationships
Digital self-service and personalization
My TELUS apps and portals enable plan changes, payments, and support for millions of customers, streamlining transactions and reducing call volumes through self-service. AI-driven recommendations tailor offers and troubleshooting in real time, improving engagement and conversion. Proactive alerts prevent bill shock and outages, keeping customers informed and in control.
24/7 assisted support and field service
Agents, technicians and AI chatbots provide 24/7 assisted support, resolving routine queries quickly while routing complex issues through clear escalation paths; TELUS reported 24/7 coverage across major service lines in 2024. On-site installs and repairs by a nationwide field force sustain network reliability and uptime, supporting reported 2024 revenue of CAD 18.3B. Consistent multichannel experiences raised customer satisfaction and drove NPS gains in 2024.
Dedicated account management for B2B and public sector
Named reps and solution architects align to client goals for thousands of B2B and public-sector customers, ensuring tailored roadmaps and integrations. Quarterly business reviews track KPIs and demonstrated value, updating metrics and investments each quarter. Custom SLAs and governance frameworks manage compliance and risk across contracts. Long-term relationships drive higher wallet share through cross-sell and renewal momentum.
Loyalty, rewards, and retention programs
TELUS leverages tiered benefits tied to tenure and spend, device financing and trade-ins to simplify upgrades, and exclusive content and partner perks to add value; 2024 industry data show loyalty programs can reduce churn by up to 25% and raise ARPU 5–12%, supporting retention and revenue growth.
- Tiered benefits: reward tenure and spend
- Device financing & trade-ins: lower upgrade barriers
- Exclusive content & partner perks: boost perceived value
- Impact (2024): -churn up to 25%, +ARPU 5–12%
Community engagement and education
Workshops, forums and online resources build digital literacy, with TELUS reporting more than CAD 1 billion invested in communities since 2000 and programs reaching over 1 million people; thousands of workshops and forums funnel user insights into product teams. Local initiatives strengthen brand affinity and feedback loops directly inform product improvements, while visible community impact deepens trust and stakeholder engagement.
- CommunityReach: over 1M people
- Investment: >CAD 1B since 2000
- Engagement: thousands of workshops
- Outcome: product changes from feedback loops
Self-service apps + AI cut calls, boost loyalty; CAD 18.3B revenue
My TELUS apps/portals enable self-service for millions, reducing calls; AI personalization boosts engagement; 24/7 assisted support and nationwide field force sustain reliability—TELUS reported CAD 18.3B revenue in 2024. Community programs: >CAD 1B invested since 2000, reaching >1M people; loyalty tiers and device financing drive retention (industry: churn -up to 25%, ARPU +5–12%).
| Metric | Period | Value |
|---|---|---|
| Revenue | 2024 | CAD 18.3B |
| 24/7 coverage | 2024 | Yes |
| Community investment | Since 2000 | >CAD 1B |
| People reached | Since 2000 | >1M |
| Loyalty impact | Industry data 2024 | Churn -up to 25%, ARPU +5–12% |
Channels
Retail stores and kiosks
Hands-on demos in TELUS retail stores and kiosks drive conversions and upsells, with staff handling activations, installs and accessories to shorten time-to-revenue. Foot traffic in 2024 across hundreds of TELUS locations sustains local presence and service trust. Pop-up and partner kiosks extend reach into malls and events, capturing incremental leads and trial customers.
Online store, website, and mobile apps
E-commerce on TELUS.ca and mobile apps streamlines plan selection and device purchases, supporting over 40% of retail sales online in 2024. Self-serve tools and in-app support cut service costs, with industry benchmarks showing up to 30% lower support spend for digitally enabled firms. Targeted digital campaigns improved acquisition efficiency, and apps drive ongoing engagement and service management via real-time notifications and account control.
Contact centers and virtual sales
Phone and chat teams handle complex purchases and support, leveraging TELUS's centralized contact centers to maintain consistent service quality across channels. Remote ID and integrated credit tools cut onboarding time and friction, supporting TELUS's operations that serve over 16 million customer connections. Proactive outbound sales and retention teams drive renewals and upgrades, contributing materially to recurring revenue growth. Centralized operations enable scalable quality control and KPI-driven improvements.
Partner and reseller networks
Authorized dealers expand TELUS reach with over 1,800 retail and franchise points across Canada in 2024, increasing local presence and footfall. Value-added resellers (VARs) integrate connectivity, cloud and managed services for SMBs and enterprises, supporting rapid deployment at scale. Co-op marketing delivers measurable efficiency—TELUS partners reported average campaign ROI near 2.5:1 in 2024—while performance incentives align sales outcomes with retention targets.
- authorized-dealers: 1,800+ locations (2024)
- VAR-integration: end-to-end SMB & enterprise solutions
- co-op-marketing: ~2.5:1 average campaign ROI (2024)
- performance-incentives: sales-to-retention alignment
Direct enterprise and public sector sales
Account executives and solution architects design tailored TELUS Business offerings for enterprise and public-sector clients, aligning to complex IT, connectivity and security needs; TELUS reported 2024 consolidated revenue of CAD 18.1 billion, with enterprise solutions a key growth driver. RFP and contract management close large multi-year deals; executive briefings highlight innovation; post-sale teams drive adoption and expansion.
- Account executives
- Solution architects
- RFP & contract management
- Executive briefings
- Post-sale adoption & expansion
Retail demos 1,800+; e-comm ~40%; contact centers 16M+
Retail demos and store activations shorten time-to-revenue; 2024 foot traffic across 1,800+ locations sustains local trust. E-commerce and apps account for ~40% of retail sales in 2024, lowering support costs. Contact centers support 16M+ connections and speed onboarding; VARs and dealers drive SMB/enterprise deployments and co-op ROI ~2.5:1 (2024).
| Channel | 2024 metric | Role |
|---|---|---|
| Retail | 1,800+ locations | Hands-on demos, activations |
| E-commerce | ~40% sales | Self-serve, lower costs |
| Contact centers | 16M+ connections | Onboarding, support |
| Dealers/VARs | Co-op ROI ~2.5:1 | Local reach, SMB solutions |
Customer Segments
Residential consumers and households
Residential consumers seek reliable wireless, internet and entertainment and value simple bundles with predictable pricing; TELUS served over 10 million wireless and wireline customers in 2024, reflecting scale across Canada. Households expect fast support and easy self-service via apps and kiosks, driving digital adoption and lower call volumes. Segment spans basic users to premium power users willing to pay for gigabit speeds and premium content.
Small and medium-sized businesses
Small and medium-sized businesses need affordable connectivity, security and managed IT, and prefer bundled, low-admin solutions that scale with growth. SMEs represent about 98% of Canadian businesses (Statistics Canada), making them a core TELUS segment. They increasingly buy via partners and digital channels and require solutions that enable rapid scaling.
Large enterprises and public sector
Large enterprises and public sector clients require five-nines (99.999%) availability and strict SLAs, demand security, compliance and bespoke integrations, and need centralized multi-site management; they value co-innovation and long-term contracts — TELUS reported CA$19.1 billion revenue in 2024, underscoring scale and enterprise focus.
Healthcare providers, payers, and pharmacies
Healthcare providers, payers, and pharmacies adopt EMR, virtual care, eRx, and benefits tech to streamline workflows and improve outcomes; TELUS emphasizes privacy, interoperability (HL7/FHIR) and delivers 99.9%+ uptime SLAs. They prioritize workflow efficiency and outcome improvement and leverage analytics and secure data exchange—TELUS reported over 4 million virtual visits in 2024.
- 99.9%+ uptime SLA
- 4M+ virtual visits (2024)
- FHIR/HL7 interoperability
- Population-health analytics
Wholesale, MVNOs, and IoT developers
Wholesale, MVNOs and IoT developers drive TELUS monetization through wholesale and roaming agreements while IoT builders demand connectivity, edge compute and device management; Canada population ~40.8 million (2024) underscores domestic scale for incremental volume.
- Monetize access via wholesale/roaming
- IoT needs: connectivity, edge, management
- Flexible pricing and APIs
- Incremental volume with low acquisition costs
Networks scale for 10M+ homes, 98% SMEs, CA$19.1B enterprise, 4M+ virtual visits
Residential (10M+ customers) demand reliable bundles and digital self-service; SMEs (98% of Canadian firms) need scalable managed IT and channel-led sales; Enterprises/public sector require 99.999% availability and bespoke SLAs while healthcare uses FHIR-enabled virtual care (4M+ visits); wholesale/IoT monetize excess capacity and edge services.
| Segment | Key metric | 2024 |
|---|---|---|
| Residential | Subscribers | 10M+ |
| SMEs | Share of firms | 98% |
| Enterprise | Revenue | CA$19.1B |
| Healthcare | Virtual visits | 4M+ |
Cost Structure
Network capex (5G, fiber, spectrum)
TELUS faces high, ongoing network capex for RAN, transport and access — 2024 capex guidance was about CAD 4.1 billion, driven by 5G and fibre rollouts. Spectrum acquisition and refarming represent major one-time outlays and multi-year amortization. Densification and edge site buildouts further increase unit costs. Scale, longer vendor contracts and supply agreements help optimize spend and lower per-unit capex.
Operations, support, and field services
Operations, support and field services—care centres, technicians and logistics—are primary opex drivers; TELUS employed over 80,000 team members in 2024 to support this footprint. Service assurance and maintenance target carrier‑grade reliability (≈99.9% uptime) while tools and ongoing training sustain field efficiency. Ongoing volume growth requires continuous capacity scaling and recurring operational investment.
Content, licensing, and handset subsidies
TV rights and app licenses let TELUS differentiate bundles, with content spend part of its CAD 18.5 billion 2024 revenue mix and rising licensing intensity as streaming demand grows. Device subsidies and financing programs drive customer acquisition, often front-loading costs recovered over 24–36 months. OEM certification and warranty obligations add supply-chain and service costs. Careful pricing and bundling protect margins and churn metrics.
IT, platforms, R&D, and cybersecurity
Software development and cloud hosting power TELUS services, aligning with a global cloud market near USD 600 billion in 2024 (Gartner); security operations reduce breach and compliance risk as enterprises devote roughly 7.5% of IT spend to cybersecurity. Data platforms and analytics demand rising investment, with analytics budgets up about 15% in 2024; innovation sprints can cut time-to-market by ~30%.
- Cloud spend ~USD 600B (2024)
- Cybersecurity ~7.5% of IT spend
- Analytics budgets +15% (2024)
- Innovation sprints ≈ -30% time-to-market
Sales, marketing, and partner commissions
Brand campaigns and performance ads drive demand across consumer and SMB segments, while retail and dealer incentives sustain channel distribution and conversion.
Enterprise sales cycles create presales costs for solution architects and pilots, and co-marketing funds with partners amplify reach and lower customer acquisition cost.
- Demand generation
- Channel incentives
- Presales expense
- Co-marketing funds
Network capex CAD 4.1B and rising opex threaten margins
TELUS cost base is driven by CAD 4.1B 2024 capex for 5G and fibre, plus spectrum amortization and site densification increasing unit capex. Opex centers on 80,000 staff, field services and 99.9% uptime maintenance, with device subsidies and content licensing pressuring margins. Cloud, security and analytics investments rise as revenue was CAD 18.5B in 2024.
| Metric | 2024 |
|---|---|
| Capex | CAD 4.1B |
| Revenue | CAD 18.5B |
| Employees | 80,000 |
| Cloud market | USD 600B |
Revenue Streams
Wireless service plans and add-ons
Monthly subscription plans form TELUS core recurring revenue, contributing to FY2024 wireless revenue of CAD 9.4 billion and ensuring steady cash flow.
Roaming, data top-ups and device protection raised ARPU in 2024, with add-ons cited by management as key drivers of postpaid ARPU growth.
Family and business shared plans boosted active lines in 2024, increasing wallet share across households and SMEs.
Premium tiers monetize higher speeds and perks, capturing customers willing to pay for priority access and bundled services.
Wireline internet, TV, and home phone
Fiber and cable broadband deliver stable cash flows for TELUS, with its PureFibre network passing millions of homes as of 2024. TV packages and streaming add-ons boost ARPU and monetization per household. Voice remains a niche but sticky service with low churn. Bundling across internet, TV and voice materially reduces customer churn and increases lifetime value.
Equipment sales and financing
Handsets, tablets, wearables and CPE generate both upfront device sales and financed revenue, while accessory sales boost gross margins; TELUS bundles financing to spread payments across device lifecycles. Trade-in programs accelerate upgrade cycles and increase ARPU by encouraging device refreshes. Financing contracts reduce churn risk and convert one-time hardware revenue into predictable monthly cash flow.
Enterprise managed services and cloud/security
Enterprise managed services and cloud/security generate recurring monthly fees from connectivity, SD-WAN, UCaaS and security subscriptions, while professional services and systems integration provide one-time project revenue; SLAs justify premium pricing and reduce churn, and cross-sell of security and UCaaS expands average account value.
- Recurring subscriptions: connectivity, SD-WAN, UCaaS, security
- Project revenue: professional services, integrations
- Premium SLAs: higher ARPU, lower churn
- Cross-sell: increases lifetime value
Healthcare technology subscriptions and transactions
TELUS monetizes EMR, virtual care, and benefits platforms through per-user or per-site subscription fees, while ePrescribing and claims processing generate transaction-based fees and interchange revenue.
Data and analytics are sold as value-added insights and licensing services to payers and providers, and multiyear contracts boost revenue predictability and customer retention.
- Subscriptions: per-user/site pricing
- Transactions: ePrescribe/claims fees
- Analytics: insight/licensing revenue
- Contracts: multi-year agreements improve predictability
Subscriptions + CAD 9.4B underpin fibre, add-ons & device ARPU
Monthly subscriptions are core recurring revenue; FY2024 wireless revenue CAD 9.4 billion supports steady cash flow.
Add-ons (roaming, device protection, premium tiers) and device financing lift ARPU and convert hardware into monthly receipts.
PureFibre broadband, TV bundles and enterprise cloud/security deliver recurring fees; PureFibre passed millions of homes in 2024, raising household monetization.
| Stream | 2024 metric |
|---|---|
| Wireless subs | CAD 9.4B revenue |
| PureFibre | Passed millions of homes (2024) |